Communicating for Expansion:  Statistical Link Between Business  Communication Skills and Business Growth among Small Enterprises in  Medina, Misamis Oriental, Philippines

Michael John M. Ypil; Mary Grace P. Bustamante; Rhea Mae E. Salon; Charlie M. Ihong; Roselle Dara S. Lanuebo; Maria Leonie A. Mabanta; Voltaire B. Torrion

doi:10.11594/assrj.01.02.20

Authors

Michael John M. Ypil Bukidnon State University
Mary Grace P. Bustamante Bukidnon State University
Rhea Mae E. Salon Bukidnon State University
Charlie M. Ihong Bukidnon State University
Roselle Dara S. Lanuebo Bukidnon State University
Maria Leonie A. Mabanta Bukidnon State University
Voltaire B. Torrion Bukidnon State University

DOI:

https://doi.org/10.11594/assrj.01.02.20

Keywords:

business communication, business growth, entrepreneurship, interpersonal skills, negotiation, small enterprises

Abstract

This paper examined the connection between the skills of business communication and the perceived business growth among small business owners in the Municipality of Medina, Misamis Oriental, Philippines. The study used a quantitative correlational design to investigate the role of interpersonal and negotiation communication on four measures of business growth: revenue, employee development, profitability, and expansion. The study involved a total of 71 registered small business owners of five selected barangays and stratified random sampling was applied to make sure that there was fair representation. Appropriate statistical tools were used to analyze the data collected using a validated survey questionnaire. Results showed that there was a moderate positive relationship (r = 0.534, p = 0.000) between communication skills and business growth, which verified that effective communication is a major contributing factor to the success of an entrepreneur. Furthermore, it was found that interpersonal communication exerted a slightly higher impact on the indicators of growth than negotiation, which serves to highlight the importance of an environment of trust-based relationships in running business affairs. The paper has concluded that communication competence is one of the most important aspects in realizing sustainability, competitiveness and long-term development of small enterprises. The results can be of great use to business owners, government bodies, and business organizations aiming at developing programs to enhance communication skills and enhance local economic growth in an inclusive way.

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